MILK’s New Album Available Now Worldwide on iTunes

Their mission is to lead a new trend of “New Alternative Psychedelia”, combining the aesthetics of trippy hippie bands like the Doors and Pink Floyd with a post-grunge appeal and a “forward thinking” vision.

MILK are an alternative psychedelic experience from the USA, they sound with their swirling groove like Sky Cries Mary meets Verve flow that almost gives way to a Brian Jonestown Massacre delicateness. Eastern vibes and bits that hint at a very mellowed out Black Rebel Motorcycle Club and I see people over there in their home town of Los Angeles are talking about “trip-pop” and “new-alternative psychedelia”.

MILK is good for you- that is if you like fuzzed-out, trippy guitar rock that simmers, boils and frequently explodes.

MILK has dubbed its unique musical technique “radio-friendly alternative psychedelic” – quite an accurate term for their style. Borrowing musical ideas from well known guitar rockers like Oasis and Radiohead, the band comes across as powerful and pleasing. Though the album’s sound differs from these two British radio rockers, the charisma and energy is spot on.

The strong opener, “Fly”, has the band playing a tight set. A steady guitar rhythm and drumbeat match the distorted, muffled vocals. Lead singer Eric Marx sings lyrics that are dripping with passion. This dissonant passion, and the psychedelic bursts of sound that line each song, give an overall eerie rock tone to the CD. “Down The Machine” is another great example of the band’s edgy sound. The guitar and keyboard echo softly in the back ground and then explode together with Marx’s wild and raspy vocals. MILK has managed to set itself apart from the rest.