Test Market Research with and Ebook

So you’ve come up with an idea for your business, you’ve designed your website and listed the services or products that you’ll offer and now it’s time to run some test markets. You can go the traditional ways or you could use an ebook. What makes doing a test market research with an ebook so good? Well for starters its relatively inexpensive and its easy to make changes according to the feedback you get. Its just good business to find out the needs and wants of your customers, learn their habits and what motivates them. Putting together a couple of ebooks just makes good sense for doing your research. Using ebook test marketing is also good for your finances which may be a little tight in the early stages of your business venture.

What should you do first? Well the first thing to do is to write your ebook. Write about your business, the products and services you offer. Make your ebook as specific as possible but cover all the areas of your business or the area of knowledge that your ebook will be about. First and foremost, give your readers and customers good information. It’s always a let down to download something that just isn’t useful so make the information useful to your customers. Show them that you are an authority in your area and that will keep them coming back in the future. It will also give you credibility as an expert in your field.

Now that you’ve written your ebook what else should you do? Adding a survey or questionaire at the end can be a good way to get customer feedback on what they’ve just learned, their opinion on your product or service, and how your service could help them. An ebook can be made interactive so this will be an easy process to incorporate into your ebook. Allow a decent sized comment box so the customer can add his/her own thoughts and ideas. This is a cost effective way to generate new ideas that you may not have thought of or overlooked. The most successful ideas will work to directly satisfy your customers’ needs or resolve consumer complaints.

If you offer products you can add an order form at the end of the ebook so the hungry customer will have an easy way to purchase your goods right there on the spot.

You’ve written your ebook, added your special customer feedback forms, and went through the compiling process. Now what? Now you do what any other test market does, you give your ebook away. Why would you give away something that you just spent that much time on? Because in doing so you can accomplish several things. First it will promote your business and drive traffic to your website. It may also send you affiliates who are willing to promote your ebook for you and all they require is a link to them in your ebook. It will also help build your mailing list. After all you aren’t just going to mass send the ebook out to people. You will be promoting it and asking people to give you their email address and feedback in return for your ebook.
As you receive feedback from your customers and potential clients you can then analyze and study that data like any other market research and make adjustments accordingly.

Test marketing with an ebook can be a very valuable asset to your business so don’t overlook this little jewel.