The Cupcakery in Las Vegas: A Disappointing Bakery

Ever since Oprah introduced “Sprinkles” cucpcakes on her show, I’ve had a small infatuation and craving for cupcakes. Needless to say, I was thrilled to hear of the opening of “The Cupcakery” in Las Vegas. Located just minutes from the South end of the Strip, this quaint establishment opened its doors in late January.
I finally got a chance to visit “The Cupcakery,” “the best little cupcakes in vegas,” they claim. It’s been open for awhile now. When I first saw their little location, I kind of squealed. I was so happy for the cute shop, especially after learning that the entrepreneurs are three former administrative assistants. I always cheer for the small-business. So, it’s been in my head that I wanted to visit, and hadn’t done it for awhile, probably a little of the reason is due to their at-first-glance-great-location which is actually pretty horrendous.

I don’t think I’ll be back… and the sad part is that I don’t think it’s due to their product… or location. The whole experience just left an “A minus” taste in my mouth, like something was missing. Maybe my expectations got the best of me.

For one, a cute specialty store like that needs to have awesome decor. Maybe I didn’t look hard enough, but nothing stood out. .. no sound, smell, or color. If I recall correctly, it almost seemed like there were no lights in the store. Of course, there must’ve been, but that’s how “blah” I felt there. Furthermore, I’m standing in the tiny store and I can hear someone talking loudly on their phone in the kitchen. I’m thinking, “Hellllo…. you have customers here!”

Then, I order my four cupcakes. My order is filled by a teenage looking kid that looks sooooo happy to help me. He rings me up. I pay. Then the cupcakes are on the other side of the counter (on his side). There was a weird moment, because I realized that I’d have to grab them. So, I reached all the way over the counter and grabbed my cupcakes… not that i’m a diva and I can’t grab my own cupcakes, but it just made my experience an “A minus.”

Every extra bit counts, especially in a boutique-type store like “The Cupcakery.” For example, I always notice when at Macy’s, after you make your purchase, whether or not the salesperson walks around the counter and hands you your purchase and says what they’re supposed to say; something corny like “have a fantabulous day.” The point is that I do notice… and whether or not it means much, I did realize that I leaned all the way across the counter to get my cupcakes. In this kind of business, you need to have a good salesperson who represents and knows their product well… who looks and exudes an energy as cute as the cupcakes themselves.

I got home to sample a cupcake and realized that they’re nothing special. I ate them on different occasions too. A pink one, then a brown one later. Now, I don’t know if I would’ve thought differently if I hadn’t been to the store, like if someone had brought the cupcakes over to my house. Maybe the experience just left a bad taste in my mouth. Don’t get me wrong, the cupcakes were good, but just not something that I would say I have to have again, especially at $2.25 a pop.

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