Vermont Teddy Bear Company: Marketing Review from My Perspective

From my visit to The Vermont Teddy Bear Company’s website, it seems to me that the company may be targeting a market of consumers of all ages with moderate to high income that are in need of gifts for just about any celebration and holiday and even to just cheer up a friend or loved one.

The Vermont Teddy Bear Company makes gift shopping easier for the consumer because they can do it online from home or work and avoid the traffic and crowds which saves time and limits frustration of gift shopping. They also ship the gift directly to the recipient, saving the purchaser the hassles of packing and shipping it themselves if they are not able or don’t want to hand deliver the gift. The company will even personalize the gift upon the consumer’s request for an added sentimental touch.

In addition to the ways that the Vermont Teddy Bear Company meets the needs of their customer’s, the added benefits are that they offer lifetime repair or replacement of the products for free and they even give the consumer complete and detailed instructions on how to keep the product clean.

After reviewing the company policies concerning returns, seeing how easily they have made it for the customer to reach the customer service department and reading all of the the customer comments, I feel that this company has done a great job at building and keeping customer relationships and I would rate them highly.

The companies main product, the Vermont Teddy Bear, comes in a variety of styles and the company continues to develop new styles to change with the consumers wants. These bears are reasonably priced given that they are bought generally as a sentimental gift and are guaranteed for life added with the convenience of having them shipped directly to recipient.

The use of radio advertisements has proven very successful for the company. They have also put the internet to work in promoting their products (as well as keeping customer relations) by offering an email program which keeps the customers informed of new products, special discounts and gift ideas.

After reading about the Vermont Teddy Bear Company, their products and the reviews from satisfied customers, I will be ordering some of their products this holiday season as gifts because I am convinced that they are worth the cost.