Yahoo Publisher Network
Yahoo publisher network is a form of online advertising provided by Yahoo using its search engine technology. In this case, Yahoo allows webmasters usually referred to as publishers to display relevant ads on their websites. When their website visitors click on these ads, webmasters earn revenue from qualified clicks. The ads match the content of the individual website. This means that if your website is about love and romance, Yahoo will deliver advertisements related to these topics.
Through this form of advertising, advertisers are able to reach their target audience, save on advertising costs and generate more sales from their businesses. It works the same as Google Adsense. In fact it is viewed by many as a strong competitor to Google Adsense program.
Currently it is still in beta testing. This means that only a few webmasters are allowed to offer this form of advertising on their websites. Based on demand from online publishers, Yahoo is inviting samples of based publishers which fit into certain advertising categories. If you are interested in being considered for the beta program, go to http://publisher.yahoo.com and apply.
According to Yahoo Publisher Network, if your site generates more than two million searches or 20 million page views monthly, you may be eligible for a customized program featuring a full range of Yahoo! products and dedicated account management. They refer to this as strategic partner solutions.
Yahoo Publisher Network is good news to many publishers. The more advertising companies come up like Google Adsense and Yahoo Publisher the more money they will get. This is because these companies will have to offer high prices in an effort to outbid one another to get the advertising space available from the publishers. There are already rumors that Yahoo Publisher Network offers better prices per clicks generated from the same ads. But it may be too early to take this to be the gospel truth.
The best advantage provided by Yahoo Publisher Network is the opportunity to give webmasters an alternative to their advertising space. Initially, they most relied on Google Adsense to offer this kind of advertisement. With the entrance of Yahoo Publisher Network, the payment based on clicks generated from clicks generated from publishers’ websites will rise. And they have the flexibility of shifting from one to another advertiser incase they are not satisfied.
Other publishers have also been banned by Google for one reason or another. Though some have been banned for unfair practices like generating invalid clicks, others have been banned with no good reason at all. In fact Google does not give reasons for banning your account. Many publishers view this as inhumane and lack of transparency on the side of Google Adsense. Therefore Yahoo Publisher Network gives them a new lease of life as they can become publishers again and earn a decent living.
To the online advertisers, Yahoo Publisher Network also presents a world of advantages. First the cost on bidding for keywords is bound to come down. This is because advertisers have alternatives now. In the past, they used to rely mostly on Google. Many advertisers say for a keyword like finance would be bidding on Google Adwords for that particular keyword. This usually made the price per click on those keywords to go high.
Also continued competition from these companies will make them to become more efficient. They will try to reduce instances of click frauds to attract more customers hence advertisers will loose less compared to the past. They will also be forced to be more creative and offer more advertising options to the advertisers.
Thirdly, advertisers will have a large audience target. This is because they now can rely on more than one company to reach their clients. To reach an even bigger audience, they can use both advertisers.
Fourth, they have more flexibility in terms of decision making when it comes to online targeted advertising. They can make a choice on the advertiser to use based on a number of factors like keyword price, target reach, customer support e.t.c.
To us the online publishers and advertisers, our prayer is that more and more of such companies like Yahoo Publisher Network and Google Adsense spring up so that we can earn more, reduce costs and even have alternatives should we become dissatisfied with one particular company. After all two is better than one.
