How to Sell Photos to Companies
Selling photographs has become a well-known practice, where professional as well as amateur photographers can earn money as a freelancer. Internet has made the task easier where stock-photography websites earn significant amount by catering to everyone’s need.
One therefore, needs to have an eye for a good photo, along with the understanding of the consumer demand. The process is easy and quick but with businesses getting competitive with each passing day, one also must ensure that his work stands out and cannot be emulated easily. Only then, the process becomes a chief source of income for modern-day, emerging photographers.
Instructions
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Assemble your work and give it a professional look. Creating a port-folio has become necessary and set criteria for yourself. Monitor your work by taking into consideration all factors such as quality, size, content and keywords, and cover wide-range of areas. Also carry out you own research regarding the nature of the consumer demand. That will help you work on their preferences and stay away from images which are in greater supply or have become redundant. Understand the importance of lightning and other necessary photo-related aspects which gives you an edge over others. Signing up with a stock photography website will help you discover the market requirements, and in turn build your own reputation.
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If you think that your photo archive is specific and does not cater to the public in general, then you should look for companies which require special services and unique photos. Currently, most agencies directly look at the stock photography websites to help them out, but if you can provide them with exclusive pictures, a viable deal can be struck. For instance, if your catalogue primarily has photos of animals, then directly contact such companies to sell your images. Show them your work, and understand what they specifically want.
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Also make sure that you understand all new marketing strategies for marketing your image. Preferably get hold of the latest edition of the Photographer’s Market, which covers all relevant aspect of markets that buy freelance photos. In it, there are guidelines and procedures on where to start, and how to get exclusive rights for your images.
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Having done the hard part, it is important that you understand the terms of your contract. Firstly, ensure that you are getting the right price for your product and whether you can sell it to other potential customers. Consulting a market expert is a viable option.
