How to Run a Profitable Facebook Campaign

Instructions

• 1

  Figure out an offer that you would be providing to your users by checking out the available offers on your affiliate network. Offers that generally do well on Facebook are mostly dating, email submissions and mobiles. Consult with your affiliate manager before you decide the strategy.
• 2

  Once you’ve selected the strategy, the next thing you need to do is to sign up with Facebook Advertising. Facebook Advertising is a tool that’s used to promote your service and product over the social networking website.
• 3

  When you’re creating the content for the advertisement, you need to make sure that it’s able to attract the targeted audience. You’ll have 25 characters to state your message, which would serve as the description of your advertisement on Facebook. Come up with several statements and then choose the best among them. To generate a greater appeal for your message, you have to think like your target audience, as to what would make you click on that ad.
• 4

  Don’t forget to add the text saying ‘Click here’ or something else to convince the user to click on the ad. Furthermore, upload relevant images for your advert that would lure the audience to read what your message has to say.
• 5

  Select the country where you want to advertise your message. Facebook provides you this customization option to geographically target market segments for improving your advertising effectiveness.
• 6

  You can also select the gender while configuring your ad. You can also set the option if you require an age specific group. If your product or service is gender oriented, you can customize the options and set them to separately target male or female audiences. This helps you in making your advertising results more effective.
• 7

  Choose the likes and interest that are relative to your message. This is a further customization option that allows you to create segments upon the basis of their interests. For example if you’ve come up with a new Facebook ad, then all those people who have listed games, internet and Xbox 360 to their interest list would be targeted by your message. It would then depend upon the effectiveness of your message which would convince your potential client to click on that advert.
  
  
  
  

  When you’ve gone through all the customization options, go through the steps once more to make sure that you haven’t left anything unchecked. Once you feel satisfied with data submitted, proceed by submitting your ad to let it flow over the internet.

  
  
  
• 8

  When you’ve gone through all the customization options, go through the steps once more to make sure that you haven’t left anything unchecked. Once you feel satisfied with data submitted, proceed by submitting your ad to let it flow over the internet.