How to Set Up a Business Profile on LinkedIn
For millions of people, LinkedIn seems to be a perfect platform for professional networking. With the popularity of the site multiplying with each passing day, it has become essential for businesses, of all types and scale, to maintain a respectable presence on LinkedIn.
Instructions
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Log on to the LinkedIn website to get started. To Sign in, you will need to enter your email address and password, if you do not already have one. If you are a new user, sign up by clicking on 'Join Today', where you will be prompted to enter certain personal details. After registration, log on to the company page, and click ‘Add a Company’.
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Now start the process. You will be asked to type your company name, and email in the provided field. A verification box will appear which will be proof that you are the indeed a member of the company or simply working on behalf of the business.
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Click on the ‘Continue’ button which leads to the confirmation option. To get access, you will be required to open your email account, where a confirmation email, along with a link to your company page will be sent to you. Just click on that link which will redirect you to your business profile page.
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Now start filling the desired company information on the LinkedIn page. Add details in the respective section, relating to the products and services on offer, company description, Analytics, Careers, New Hires etc. Click on Save and start connecting with others.
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The fun doesn’t just stop here. With rival social networking sites offering customized pages; LinkedIn also offers various new features which allow you to constantly upgrade company information, and built an attractive cover page. The site automatically links your business profile to your current and former employees, and allows you to promote new offerings.
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It further performs an analysis of your company and will generate data with regards to your popularity and networking. In addition to that, a premium feature is also available, which comes with a monthly fee or subscription. Here you can add photos, videos, and pursue a customized way of recruiting candidates.
One can further post Company updates, share articles, and ask other members to comment on. A targeted audience option allows you to limit the post to certain followers.
