Becoming a Car Salesperson
Whether selling used or new, low end or high-end automobiles, automotive salespersons assist customers in finding what they are looking for and try to interest them in buying the product. They describe a product’s features, and show various models and colors. Salespersons who sell automobiles must be able to explain the features of various models, the manufacturers’ specifications, the types of options and financing available, and the warranty. Salespersons must be aware of special sales and promotions. They also must recognize security risks and thefts and know how to handle or prevent such situations.
There are very few schools available that train people for a career in automotive sales. The purpose of automotive sales training is to help a sales consultant in those skills, concepts, and attitudes that will enhance their ability to influence prospects into making a vehicle purchase. This in turn improves an individual’s sales performance, creating probability for both the sales person and the dealership. The majority of the training a salesperson receives is usually handled by the on-staff sales trainer or sales supervisor.
Salespersons employed by motor vehicle dealers may be required to participate in training programs provided by the vehicle manufacturers and designed to provide information on the technical details of standard and optional equipment available on their particular new vehicle models. Since providing the best possible service to customers is a high priority for many employers, employees often are given periodic training to update and refine their skills.
Employment opportunities for retail salespersons are expected to be good because of the need to replace the large number of workers who transfer to other occupations or leave the labor force each year. However, during economic downturns, sales volumes and the resulting demand for sales workers usually decline.
Median hourly earnings of automotive salespersons, including commissions, were $10.98 in May 2005. The middle 50 percent earned between $9.46 and $14.22 an hour. The lowest 10 percent earned less than $8.38, and the highest 10 percent earned more than $20.85 an hour.
More information about this career can be found at the automotive trade resource.
