Creative Minds Will Push Economic Progress
Corporate America waits quietly for the solution to a soft market and dwindling margins; when all else fails, will they finally turn to their untapped resource? Only if they overcome their middle managers’ insane passion for micromanaging and move to an “all ideas encouraged” venue. Time will tell if need will outweigh a company culture’s political hesitation. One thing for sure; the executive who fondly refers to his in-house creative department as “the asylum” won’t be quick to admit the latest idea for capturing the market came from the inmates. It’s up to senior management to nurture an appreciation for creatives, especially those who take risks by proposing innovative approaches to economic challenges. Without the risk takers, economic progress as well as cultural growth will come to a standstill.
footnote 1 Adweek, February 1, 1993; The Big Picture, pp 42.