Driving Internet Traffic to Your Web Site

Finally, what a web site and an Internet business needs is traffic, any kind of traffic for starters, and eventually effort will have to be exerted to change some of that incoming traffic to a qualified traffic, buyers or whatever role it is expected of them to play. We had mentioned earlier that search engines, reciprocal links from various sites and indexes, as well as power linking are the major source of traffic. The only way of manipulating the process is through sheer hard work and by investing time, or it is possible to hand out the job for others who would do it for a fee, and with a professional touch. Nevertheless, the end-result could be more or less the same, at least for starting out sites.

There is also one sure way of cutting through the grease, that is paid advertising. The most popular and effective one is pay-per-click. The good news about pay-per-click is it could be affordable and it is the advertiser that decides what kind of expense to incur. There are different service providers that charge as low as .01 per click and of course, there are the bigger search engines that charge .05 minimum. And paying the going rate at the bigger search engines like Google and Yahoo is much preferred because they are responsible for the bigger percentage of the searches made since almost everyone is flocking to the bigger sites to do their search.

Google has ended up attracting 52 percent of the total search made, whereas Yahoo has slid down to around 25 percent. As a result, the chance of being found is much better with the big search engines, but the competition is very stiff, which would require to spend a lot of money in a form of bidding in order to be found on some of the popular keywords. Yet, there are mechanisms introduced to make the process affordable.

Other than that, if there is shortcut to be in business quickly, it is just to go through the formalities that are available in the advertising sections of most search engines, especially those that offer pay-per-click advertising, and the ad will start displaying on their site within the hour. It is a sure way of pulling a site or a business out of the quagmire of site submitting, indexing, and then getting a good rank, which could take months. After being indexed, to make it to the first 20 search engines results takes a long time because the number of pages the spiders have to go through are in the billions, and even then the myriad requirements the search engines are looking for might not be in place.

There is no pattern to follow to outdo the search engines except applying some of the techniques mentioned above, because the method search engines are using had been proven to be unpredictable. It is like that because they do not want webmasters to manipulate them who would definitely take advantage of the technique they are using if it is easy to foretell.

Some sites might not ever make it into the top 20 list unless they know some of the tricks and techniques. But there are a good number of search engine optimizing services known as SEO companies that promise to cut the time it takes to be indexed short for a fee. Some of them could show result, but since it is an ongoing battle to stay on top, it could end up being a financial drain.

If there is a damper on doing business on the Internet, it is the difficult nature of being found by those who are looking the particular service and product a webmaster could be availing on the net, because those who will end up in the first 20 or so results will take all the business. At times the first one hundred search results might barely manage to do some business, but anything above that is just unproductive. But, one good news is it depends on the keywords, as there is a possibility of popping up on the first page with few keywords that might not be hot or popular, which shows it will not be dismal totally, and to an extent the whole undertaking is based on taking chances.

Obtaining a professional advice or doing a thorough research helps putting the groundwork in place on the outset, and it would save anyone a lot in terms of money spent, time wasted, business lost, and most of all the aggravation of not making any sale. Once the first phase is behind the rest is up keeping and tweaking the site here and there.

However, if there is one key question here, who said webmasters would want to start only one business? And why would they have to fork out money every time they want to start a new business, as the expense itself could become discouraging in the long run, because nothing comes cheap these days.

In addition, there is nothing as good as being in charge of a business through a site one can control, because there is nothing that will interfere with the creative part of the undertaking. The two things are different, and not having the tools to make a site successful will definitely interfere with the creative part of the undertaking in the long run.

At times, it is also difficult to explain to others what the webmasters exactly have on their mind for their business, and it is possible to compromise some dynamic concepts for not having the right tools at one’s own disposal. Therefore, lit is important to earn the tricks and techniques from whichever source it is, about the ways how to run an effective business from a Web site.