Eight Popular Features That Attract City Dwellers to Apartment Homes
1. Work-Out Facilities
A weight room, a swimming pool and a sauna can go a long way toward wooing potential tenants. City dwellers don’t have the opportunity to exercise much, especially since many urban apartment units are far too small for exercise equipment. If your apartment homes feature plenty of work-out facilities, you’ll be far ahead of your competition.
2. Nice Landscaping
Just because city dwellers prefer an urban setting doesn’t mean that they want to look out their windows at endless expanses of concrete. Hire a landscaping company for your apartment home community and invest in a few young plants. Within a few years, your grounds will be beautiful and tenants will be banging down your doors to get a unit. Landscaping makes for a peaceful and earthy atmosphere, which is what city dwellers really want.
3. Security Features
Life in the big city can get dangerous, which is why city dwellers want apartment homes with security features. You can offer optional security systems for each unit, though tenants can pay for the service, but that’s only the tip of the iceberg. Make sure the grounds are well-lighted without large hedges or trees in which criminals can hide. If you can’t afford private security or a doorman, ask the local police precinct to send a constable through a few times each night.
4. Nice Floors and Countertops
Many city apartments are ugly for the simple fact that they are coated with linoleum. If you’re going to use simple laminate flooring and countertops, pay the extra few cents per square feet for bright patterns and top-quality materials. If you want to go the extra mile, install laminate wood floors or even ceramic countertops for that extra homey feel.
5. Free Trash Pick-Up
Most apartment homes in the city offer Dumpsters for their tenants’ convenience, but you can go the extra mile for your city dwellers and offer free trash pick-up. This means that your maintenance crew picks up trash bags from front doorsteps two or three times a week. This is convenient for families that work lots of hours or have little ones to care for.
6. Noise Control
Urban areas are noisy to begin with, but city dwellers are looking for apartment homes that offer at least some measure of peace and quiet. If you offer strict rules about noise in the complex, you’ll attract a far quieter crowd. Rules such as “no loud music” can help keep the partying to a minimum, and your tenants will thank you. Of course, you also have to enforce these rules by following up on complaints.
7. Washer/Dryer Hook-Ups
It might seem easy enough for city dwellers to walk their bags of laundry a couple blocks to a clothes care center, but most tenants will prefer washer/dryer hook-ups in each individual unit. This saves significant time and allows tenants to spend their quarters on more entertaining endeavors. As a plus, this provides a unique opportunity to make extra money if you decide to rent washers and dryers to tenants for a monthly fee.
8. Pet-Friendly Managers
City dwellers don’t want to be punished just because they decide to rent rather than buy. If your apartment home’s management company is pet-friendly, there will be far more happy tenants waiting to apply.
