Google Adsense, Bloggers Reshaping Society in a Big Way

Google tried to let everyone know when it went public that it wasn’t business as usual. It had given much of mankind access to what used to be privileged information. In return, the masses of the globe have enriched Google. And now Google sees a need to give back – in the form of a revolutionary new marketing vehicle called “Adsense.”

Now, Google likes to capitalize the first “S” in Adsense, but it always looks like a mistake so most people just write “Adsense.” But no matter how you spell it, “Adsense” spells out “common sense” in the minds of most people.

Simply put, Adsense is a vehicle toward a better life. It is a gateway, and the wider you open the door, the more benefits you will receive.

Dealing with the deep moralities of Adsense have been many veteran bloggers who, since 2002 or so when “blogging,” or “web logging,” became a popular endeavor. In web logging, people are not told what to write, when to write it, who to release it to, what web sites to publish on, or anything else. It just happens. The effects are profound.

Clever advertising executives no longer need expensive and often useless and outdated surveys to gain market knowledge. Web site owners have taken to openly inviting bloggers in the hope that these spontaneous personalities will reveal some marketing tweak that nobody else has, therefore giving their business and customers an edge.

And now the more significant bloggers out there are adopting a deeply moral, almost religious, conviction that somehow blogging is a godsend for the global economy and general goodwill as a whole.

Ace blogger Steve Pavlina simply states that he wants people to become “smarter” through blogging. Other writers are eager to share the nuances of Adsense, knowing full well such knowledge might cut in on their bonanza. But they are unimpressed with monopolizing this idea. They want it to grow because they know they will grow along with it.

Blogs are now targeted by the numbers people, statistics experts who can compute the current worth of a blog, in much the same way that a piece of real estate is valued.

Then, finally, are the elite bloggers like Darren Rowse, whose many detailed and well-edited articles on “professional blogging” have kept countless beginners from making the same time-consuming and expensive errors he made as he progressed toward the top of his pioneering field.

Bottom line: Google and the ever-expanding world of blogging are combining to redefine many of humanity’s fundamental beliefs on how we should treat each other and coexist in a meaningful way, free of financial distress and open to a universe of new ideas and concepts.