How the FCC Works
In order to understand the electronic media, one must look at the FCC and how much of a vital role they play in terms of this form of media. The executive branch of the government is the office of the President and other offices and councils. The president is the person who enforces the laws that are passed by Congress and then makes appointments with the FCC.
The FCC has a chairman and other commissioners directly influence the electronic media policy. When it comes to the legislative branch, Media managers watch the congressional actions through several areas including the NAB, NCTA, and the United States Telephone Association.
The FCC has the greatest influence on the electronic media and the policies that they have to follow. The FCC consists of five members and these members make the final decisions in terms of regulating telecommunications. The FCC has eliminated quotas on the amount of news and public affairs programming for broadcast stations, and also the length of license for Radio and TV stations. The FCC also has begun efforts to develop new communication technologies with the growth of digital television.
The FCC regulates numerous activities of the electronic media by creating and evaluating policies and procedures. They also have the ability to levy fines and any suits against these media companies. They also oversee ownership limits, local marketing agreements, license renewal, and the transition to digital television. Overall, the FCC are the people who essentially manage the electronic media, and they are the people who set the tone for the media officials and companies in today’s society of growing electronic media.