How to Establish Trust with Your Surfers

Establishing trust with your website visitors is probably the most important thing you can do to make more sales. Trust is important in any business, but it’s even more important on the Internet where anonymity and lack of brick and mortar make people more skeptical. Trust is what makes surfers into customers. So how can you get your surfers to trust you?

1. List some unbiased reviews of your product/service. Have other sites given a favorable review to the items you’re selling? List those as reference and your surfers will understand that if the 3rd party site recommends, then it’s not completely a risk.

2. Have product testimonials to build trust. Sure it’s easy to fake testimonials, you can even make them up yourself! So in order to have credible testimonials, you should also list the person’s website, email address, or whatever contact information that they will allow so that it seems more legit. That way they can always contact that person via their website and inquire about the authenticity of their testimonial.

3. Another way to build trust in your surfers is to have the words “We Value Your Privacy” on your site. I know that seems like a petty deal, but in the age of spam and identity theft, believe me it carries a lot of weight with potential customers!

4. You can also add links to trustworthy 3rd party companies. Sign up to the Better Business Bureau or Square Trade. Both of these companies on your site is a sign that you are legitimate and can be trusted. Plus surfers always feel like they can file a complaint should they have a situation that they cannot work out with you.

5. List some previous clients. This is a great way to build trust! If you’ve done a big job with bigger companies, list them! If you’ve got some brand recognition from corporate sponsors, it pays to list them on your site. If you’ve done a marketing campaign for XYZ Widget Company, then list it! Having the backing of other companies definitely builds trust.

These are just a few examples of what you can to do build trust with your surfers. After they feel safe on your site, they’ll be more apt to order. And make sure after they DO order, you treat them like a King and they will further trust you to order again next time!