How to Write Keyword Rich Website Text
Keyword density has grown much speculation amongst SEO experts. Some agree that keywords are important but there is no exact percentage that you should meet, while others seem to think having your keywords at least 1-4% of your text is the magic bullet. There is no way to be absoltely certain and with Google and other search engines changing their algorithms all the time, both ways could certainly be right. Anyhow there are some things you can be certain about when writing good keyword rich text.
1. Most good keyword phrases are 2-5 words in length. These are the search phrases that most surfers will use to find your website. It’s actually better to keep your keyword phrases longer than shorter. It cuts down on competition and it’s been proven that shorter keyword searchers are shoppers while longer keyword searchers are BUYERS. Having the keyword phrase “tennis balls” is too hard to rank for and if you do get a high listing, too hard to keep. While “yellow Dunlop tennis balls” would be much easier and it attracts people who are looking for a specific thing.
2. Only use a few keyword phrases per page. You cannot optimize a page with 20 different keyword phrases. If your site can target many different keywords, spread them out across several pages. If you try to bunch them in all on one page, not only will you sound obviously like you’re trying to stuff your keywords but you’ll also have the adverse effect on your rankings. The search engines will not know exactly what term to rank you for out of so many so you will have worse rankings.
3. Don’t use poor grammar or misspelled keywords. Remember that your website is for your surfers above all and not for the search engines. It will only make you look less professional and lacking attention to detail if you use mistakes on purpose on your site. Sure people do make typos when searching but it’s simply not worth sacrificing your professionalism to capture that small minority of the traffic.
4. Always use your home page to capture your most important keywords. Then if you have some other minor keywords that you wish to target, put them on other pages of the site. Also keep your title bar nice and neat. Even if you have a ranking of #2 or #3 you could still get more traffic than a #1 ranking if your title bar looks more appealing and relevant.
These are some simple tips on writing better keyword rich text. While it’s great to add your keywords in your website text, remember above and beyond all it’s better to have good quality text than robotic, keyword stuffed text. People will see right through that and it only looks bad. So write your text in normal English and then later read through it and see if there are spots where you can slip in a few extra keywords without interrupting the flow of your text.
