Marketing Fundamentals
of 10 questions that rate and discuss different services the restaurant provided. Questions 1-5 ask the consumers to rate a specific item or service on a scale of 1 to 10, 10 for exceptional and 1 for the worst. 1 through 5 was listed orderly as The food, The hostess, Your server, The restaurants ambiance, and your overall experience. Number 6 asked, “Did you feel there was or was not enough room?” The 7th question asked,”How many were in your party?” The 8th question was “Would you return to Grand City Grille”. The 9th question asked, “Was this your first time here?” The last question asks the consumer if they had any comments. Consumer #1 was an African American male, 30 years of age. He ordered the Chicken pops as an appetizer, and lemonade. Consumer #1 had become a regular visitor, while Chicken pops was something he was ordering for the first time.
Consumer #1 was seated 4 seats behind consumer #2. Consumer #1 rated the categories, Food-7, Hostess-9, Your server-4, ambiance-10, rating his overall experience as a 6. He felt that the restaurant was beautiful and roomy for him and his wife. He suggested that he would return to Grand City Grille, yet he would never order the Chicken Pops again. In his open comment, he stated that his “waitress was terrible and had a very nasty attitude, so I did not tip Kiesha!”
Consumer #2 was dining in for the second time, the first alone. She was a Caucasian female, 21, and single. She order the chicken pops and loved them. Consumer # 2 rates the Food- 4, Hostess-9, Your server-4, ambiance-10, rating her overall experience a 5. She stated that the restaurant was “spectacular”, although it gets very crowded at times. Her final comment suggested, “I did not care for the items on the menu, yet I love the Chicken Pops!” She also stated “My server was down right rude and her name was Keisha.”
The two consumers seem to have a few similarities and a few differences. They both thought the restaurant was absolutely beautiful. Although, consumer #1 felt that he had lots of space in his surroundings, while consumer #2 felt crowded at times. Consumer #1 disliked the Chicken Pops, yet he love the rest of the food Grand City Grille serve! Consumer #2 did not care much for the restaurant; the only thing she likes on the menu is Chicken Pops.
While both of the consumers had problems with their server, Keisha! I have come to the conclusion that Grand City Grille is in fact a beautiful site to witness, and their hostesses were very elegant. I can not speak of why they dislike or like certain foods, maybe different appetites! Although I can say that if I ever was to dine at Grand City Grille, Kiesha will not be my server! Overall, Grand City Grille seems like a very relaxing atmosphere!
