RECIPROCAL LINKING

Reciprocal Links form a vital part of any website promotion. A good strategy is to be implemented to establish reciprocal links. Certain guidelines are to be followed while creating links. It is a mutual link exchange between two websites.
It is a Text or Banner Link that creates a commitment between two websites and involves an element of trust. The main purpose of Reciprocal Linking is to:-

1.Effective way to increase traffic.
2.Increases link popularity.
3.Measure of number of sites that link to one’s website.
4.Add value to one’s site by providing link to the like minded sites.
5.Receive quality traffic from other like minded sites.
6.Add valuable resources to the site.
7.Stay focused on linking to the end user.

To establish a good Reciprocal Linking the following strategies are to be followed:-

A>Planning

1.Link should contain information relevant to the website.
2.Link should enhance the value of the website.
3.Determine the type of audience to check their interests.

B>Implementation

1.Specific Keyword Search:

To find a website relating to the keyword.
It is done through search engine.

2.Suitable Link Partners:

There should be high quality content having website themes, directory theme and complimentary themes.

3.Find and Review Link Partners:

Find websites who are good link partners. Use search engines to go through each
keyword phrase. Visit as many sites as you can. Evaluate each site on the basis of criteria.

4.Build Link Partner Directory:

Add URL links.
Comment for each qualified site into relevant category pages.
Make the directory pleasurable to visit.
Directory should be easily found from the main web page.

5.Maintain Directory:

Change quickly to reflect obsolete and modified links and sites. Give address to make an entry for other webmasters.

6.Contact Webmaster :

Communicate with the webmasters via e-mail. Mention URL address of the page where their links
can be found. Mention your own website link information webmasters.

7.Repeat the whole process: Go through the steps regularly. You will notice a significant rise in the traffic.

Now, there are certain Ethical Guidelines for Linking:-

I> Guidelines to include a Website

A website that swaps links to other relevant websites.
The website which has got active links and other resource pages.
The website which offers unique content to the Internet.
The website that follows webmaster principles.

II>Guidelines not to include a Website in your directory

A website which promotes software or services designed to deliver unsolicited e-mails.
The website which contains offensive materials.
The website which encourages illegal activity.
The website which lacks real content.

Conclusion

Follow the procedure as mentioned above and establish a very good Customer Relationship to maintain the links.