Super Princess Peach Showcases a Real Damsel of Distinction

The life of a princess isn’t always an easy one. Nintendo’s Princess Peach, for instance, has found herself the victim of multiple kidnappings since her debut in the classic Super Mario Bros. for the Nintendo Entertainment System in 1985. But her frequent nemesis, Bowser, has wised up and instead kidnapped her repeat rescuers, Mario and Luigi. Now it’s up to Peach to show she can go from pretty-in-pink to butt-kicking babe without missing a beat.

Super Princess Peach, debuting today exclusively for the popular Nintendo DS, sends the parasol-wielding heroine on a mission to rescue the Mario Bros. from the clutches of Bowser. But Peach finds herself mysteriously overwhelmed by strong emotional vibes as she approaches his castle on Vibe Island. Undaunted, she channels these vibes and uses them to defeat her enemies. She floats through the air when she’s happy, waters plants with her tears and catches on fire when she’s mad.

“Peach has never been a pushover, but this classically styled game really lets her put the hurt on her enemies,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “Our damsel in distress has become a powerful leading lady.”

Players must use Peach’s newfound powers to help them navigate through eight different areas, where she fights bad guys, collects coins and rescues imprisoned Toads. The side-scrolling platform game will satisfy old-school purists, while everyone will enjoy watching Peach whack enemies with her parasol. Super Princess Peach turns the genre on its crown as only Nintendo can. Super Princess Peach is Rated E for Everyone.

The worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its popular home and portable video game systems. Each year, hundreds of all-new titles for the best-selling Game Boy Advance SP, Nintendo DS and Nintendo GameCube systems extend Nintendo’s vast game library and continue the tradition of delivering a rich, diverse mix of quality video games for players of all ages. Since the release of its first home video game system in 1983, Nintendo has sold more than 2 billion video games and more than 360 million hardware units globally, creating enduring industry icons such as Mario and Donkey Kong and launching popular culture franchise phenomena such as Metroid, Zelda and Pokemon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere.

For more information about Nintendo, visit the company’s Web site at www.nintendo.com.