The Italian Philosophy of La Bella Figura
In Italy, the philosophy of La Bella Figura rules the land, especially in the south. Bella Figura means “the beautiful figure” but is actually a way of life emphasizing beauty, good image, aesthetics and proper behavior.
Italy is a place of grandeur and elegance and this is seen in the details. For example, even the uniforms of the Italian policemen, soldiers, and carabinieri are more stylish and elegant than those of neighboring countries. Even the road sweepers are more fashionable in their immaculate white coveralls. In addition to being well dressed and well groomed, Italians surround themselves with beauty. Italian cars are known for their design and beauty. Gardens and architecture are vibrant, alive and beautiful. The art, history, architecture, fashion and fine wines of Italy are undisputed. There’s an inherent sense of appreciation for color, design and form throughout the land.
Italy is the fashion center of the world and nearly everyone dresses the part. Tourists can not compete when it comes to Italian fashion. Chances are when someone is spotted that is less than fashionable looking, they are a tourist. Glamour, simple elegance and high fashion are the norm in Rome and Milan and other cities throughout Italy. When the right combination of shoes, hat, accessories and color come together, one is considered to have achieved La Bella Figura. Dark sunglasses, even at night, add to the allure.
But La Bella Figura is more than merely dressing well, looking good and admiring fine art. It is an etiquette system as well. La Bella Figura also means acting properly, knowing the rules of etiquette, presenting oneself with, and being aware of, the proper nuances Italian society demands. It is how to act and how to behave under particular circumstances. It is knowing what is appropriate and when, it is knowing what is of high quality and taste versus what is too cheap.
La Bella Figura is also loyalty. Italians have a strong sense of loyalty to their family, friends, neighbors and business partners. Behaving properly, appropriately and respectfully is crucial to maintaining the right air of Bella Figura both in family situations as well as in the business world.
La Bella Figura is both a demureness and formality and is thoroughly entrenched in the culture of Italy, especially in the southern portion of the country. It is believed that practicing La Bella Figura enhances beauty and peace in the world.
