How To Boost Sales In Convenience Stores
Have you been thinking lately that you need to boost sales at your convenience store? Undoubtedly it is possible but it is not something that you can do overnight. You need to have a proper long term plan to boost sales in your convenience store.
Instructions
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1
While trying to boost sales at your convenience store, you need to understand the competition you are facing. Do something that your competitors are not doing which will draw consumers to your store. Increasing foot traffic is useful. Hire staff to greet customers when they walk in and wave hearty goodbyes when they are leaving is a great idea. Your staff should help senior customers as at a priority. This practice will eventually result in increased sales.
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2
Consider giving rewards to your employees at regular intervals. This will motivate your employees to perform at their best during working hours eventually resulting in an increase in sales.
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3
Study the operations of other convenience stores that are selling better than you are. Try to adopt their selling methods and promotional techniques.
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4
Be innovative. Think of products and services that are not being offered at other convenience stores. For instance, install a drive-through, make sure that you have large truck parking available etc.
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5
Positioning of items is an important thing. It is always helpful to boost sales if complimentary items are placed next to each other. For instance, if you sell wine at your convenience store, placing products like cheese and meat next to wine is a great idea. This way, if a customer buys wine, it is likely they will also buy products like cheese and meat.
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6
To make customers more regular, start a loyalty program. Announce bonus shopping plans for customers who make regular shopping trips to your convenience store.
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Study selling trends. Several products are seasonal. They will sell the most in one half of the year and in the latter half, their sale will be minimal. Keep studying market patterns. In the stock, you should always have items that are selling best.
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8
In a convenience store especially, some employees tend to get a little lousy when the employer is not around. Getting at least a couple of mystery shoppers on your payroll can help you know about your staff’s performance when you are not physically present.
