How to Connect with your Customers
Having a healthy contact with customers has gained considerable importance in business recently. Making your customers happy is one of the key elements in fulfilling the needs of your customers. Maintaining a regular contact with your customers and answering to their queries not only adds to the reputation of your business but it directly impacts your sales. Having a strong emotional attachment with your customer not only increases your sales figure but you also avail the benefit of good word of mouth.
Nevertheless, it should be kept in mind that you before and after sales services should be different from that of your competitors. Remember that, if you are not providing something unique or innovative, it is very unlikely that you will increase your market share as without any additional benefit, the customers will remain loyal to your competitor.
You should not expect from your employees or yourself, that paying just one visit to a particular customer will end up with the sale transaction. In most cases, sales representatives have to pay multiple visits in order to convince the client that the particular product will help them satisfying their need in the most effective and efficient manner. Sales executives often make the mistake of not listening to the customer and keep on saying things which they are not interested in.
Instructions
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In order to make your customer comfortable, the sales person should listen to what the potential client has to stay. This is the most suitable way to identify the needs of your client and this will help you in giving proper answers to the customer, convincing him that this is the product he is looking forward to buy.
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After you know his/her concerns, you should increase your interaction with the customer by connecting with him/her through social media. You can also create a blog and express your thoughts there.
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You can also express your views by telling stories, through pictures or videos. You should try to be as creative as possible in this regard. Make sure the tool you are using, conveys your message effectively. On your blog posts, you can also take help from testimonials as many customers review the feedback before buying a product.
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You should be thankful to your customer even if they show no interest in your product as he/she will not forget your gratitude.
