How to Decide if a Business Should Be Blogging
Internet has provided with an opportunity to get the word about their work to the masses with the help of many tools that are available. Blogging has been an important part of this and many businesses resort to blogging to let their clients know about the latest updates that they have to offer.
It works for many but not necessarily in all cases. Since it is a full time job, you will probably need to hire a blogger and pay him or her for every blog entry. Consider if blogging works for your business or not.
Instructions
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1
Type of Business
The first thing to look into is the type of business that is being run. There are many kinds of businesses that are there. It can be manufacturing, retailing, wholesaling and many other kinds. See if the type of business that you are engaged is actually needs to let the world know about its products. Say if you manufacture a brand you own that sells through various sales channels, it is a good idea but if you are manufacturing for another brand, you will be better off avoiding it. -
2
Market Segment
The next thing to consider is your market segment. Are you catering to the masses or supplying to a selected few or you altogether supply only to businesses? Blogging will help the most when you are getting the product or services to the masses. The idea behind blogging to let them know about the options as businesses in the field probably already know about your work. -
3
Internet Presence
If you have a presence on the internet, it is not a bad idea to have a blog. With clients online, you can get the word out and even get orders online with the help of the blog. On the contrary, if you have little or no chance of getting newer clients online due to the nature of your work, it is best that the blogging is avoided as it will not be bearing any fruit. -
4
Cost Benefit Analyses
If the blogging is done properly and professionals are hired for the purpose, do a cost benefit analyses and see if the cost that will be incurred will be matched by the generation in revenues. This is an important question to answer to be sure that blogging indeed will help the business rather than being an endeavour bringing about a loss.
