How to Increase Page Views to a Website
When you build a website, the first question that usually worries you is “how to get visitors to stay on my page.”
If your website is informative and has what it takes to facilitate people, the users should come to it because they will get what they want. But sadly, most of the times, this does not happen. The Internet users usually flock to those websites that rank well on Google and other key search engines — regardless of how informative their content is.
On the other hand, if a website is competing in a certain industry, paid marketing campaign is the answer to many of the traffic woes.
So here we assume that you have built a website, but you are scratching your head over how to attract people to the pages. To make matters worse, you do not have enough cash to invest in SEO (search engine optimization), which ensures good ranking on Google. Neither do you want to start a paid marketing campaign to drive traffic.
Instructions
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1
Analyze your niche
First off, analyse your niche (or industry) and its users. Try to adapt the website to the taste/age/level of education/preferences/likes of your users. For instance, if your website is designed for educators and students, relying on flashy design and a solid colour scheme will not keep the visitors engaged on the pages. In this case, you will have to rely on quality and informative content, which will make the visitors want to search more pages of the site. Similarly a website for teenagers can pull off better page views if it relies more on flash, graphics, pictures, and creative lines (big and bold).
Do not move ahead until you have worked on this factor first. -
2
Search Engine Optimization
It is time for some solid Search Engine Optimization or SEO. If you have money to invest in marketing, you can hire SEOs—the people who work on improving your website’s ranking on search engines. You can do it yourself too, if you do not want to spend on professional SEO campaigns. -
3
Use catchy title tags
Title tag is what makes the user wants to click on a particular page. Try to write title tags that grabs the user’s attention. To make things simpler for you, the title tag in this article is the link that you clicked to open this page, which is: “How to increase page views to your website.”
This title page made you want to click on it to read the article you are reading right now. -
4
Build a website that does not distract user’s attention
Keep the website’s design and content as neat as you can. Users love to stay on those sites that are easy to read. -
5
Use good colour scheme
This is factor is often ignored, but it is much more important than most people imagine. Will you want to stay on a site which colour scheme is so grim that it causes pain to your eyes? So be careful. -
6
Use Google analytics
Create an account on Google analytics to keep an eye on each page view, bounce rate, and varied keywords that visitors write in Google search bar to come to your site.
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