How to Use Tumblr for Band Promotion
Tumblr is a social networking service which allows users to share links and other media with their fellow bloggers and rest of the online public. It is a micro-blogging site which has gained immense popularity these days. Tumblr can host text, images, online music and videos, and much more.
It is a free to use service where users can customize their blogs in any way they like. This has led to people using Tumblr for promotion of their business such as a band for instance. Promoting a band through Tumblr has numerous advantages as it offers uploading of music files directly on its server, and they are perfectly safe.
Instructions
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1
Build a following
Tumblr users who subscribe to your blog are known as followers. A good way to build a following is to subscribe others blogs, as most people on Tumblr return the favour and start following your blog.
The most difficult thing for you at this stage is to figure out what type of people will have a taste for your music. You can go to different music forums and post your stuff there or you can visit a fellow blogger who produces music similar as you, and share a link of your work there to get their attention.
You should visit Tumblr pages of popular bands and musicians to get an idea how to build up your following. After reading there blogs, leave a nice comment and start following them. -
2
Linking your stuff
The main purpose of Tumblr is to post text, images, music and videos online. You have to blog regularly and engage actively to keep building up your following. Tumblr following works very much like that of Twitter, the more followers you have, the more your chances of getting more followers. -
3
Write a Description
You should write a detailed description of your band on the blog. It should be professional, be positive and make a promotional video or something about your band. Use your marketing skills and add photos of your band members to generate public interest. Also post links of where to download your music and videos online. You should not charge any fee at this stage, your goal should be to expand your audience. -
4
Promote your blog
Use other social networking networks such as Facebook to promote your blog. Make a website for your band, and then link all your social media accounts there.
