How to Write a Marketing Dissertation

Instructions

• 1

  Selecting a relevant Topic:
  
  Marketing is a subject with a wider scope and when it comes for writing marketing dissertation, the first and foremost step is to select an interesting topic.  Some areas of Marketing that may interest you can be Relationship Marketing, Branding, Direct Marketing, Cross Cultural Marketing, Consumer Psychology, Online Marketing, Mobile Marketing, The 4Ps, Marketing Ethics and Social Marketing etc.
  
  Do check guidelines to  select a topic for dissertation to make a better choice. Come up with multiple topics and discuss with your supervisor for final topic.
• 2

  The Title Page Design:
  
  Once, you're done with finalizing the topics, start working on dissertation's first page, i.e. the title page. Get the title page designed in harmony with your topic.  Follow some easy steps to know about designing title page of dissertation.
• 3

  Acknowledgment:
  
  This is the section you've to place next to title page in your dissertation. The acknowledgment should include all those who helped you in getting the project done. Find more about Dissertation acknowledgment writing.
• 4

  Abstract:
  
  Next comes abstract of dissertation, which is a brief summary and contains a concise extract of the research thus persuading the reader to continue reading. Make sure that it should not be more than 100 to 150 words in total.
• 5

  Table of Contents:
  
  This is simply a list of all the topics that you have covered in your research including their subtopics.
• 6

  Background or Literature Review:
  
  
  
  This includes a report that has already been published on the same topic by some other researchers or scholars and will serve as background of the dissertation. It makes the reader understand logic of your research as well as the positives and negatives. The following topics should be covered in this part:
  
  Create significance of the topic
  Authenticate questions pertaining to research
  Highlighting background information
  Relating the research with present knowledge
  
• 7

  Research Style/Methods:
  
  
  
  Your style of research needs to be specified in the dissertation so as to clarify if the research is quantitative or qualitative. The following details ought to be covered in this part.
  
  Primary Research Proposed Approach
  Philosophy of Research (Interpretivism and Realism)
  Approach to research (Deductive)
  Strategy of Research (surveys and case studies)
  Method of Data Collection
  
• 8

  Associated Moral Issues:
  
  This part highlights any moral and privacy issues experienced while conducting the research. The purpose is defining the importance of research surveys conducted and the data collected.
• 9

  Findings and inferences from research:
  
  This part constitutes about one third of the entire research and contains analysis and evaluation of the findings obtained from research followed by explanation of its significance.
• 10

  Ending/Conclusion:
  
  This part includes brief summary of the research along with necessary suggestions. It also specifies that whether or not the goals of research been achieved.
• 11

  List of the references- Bibliography
  
  This part presents an organized list of references that have been used directly in your research and follow the quotation style approved by your institute or company.
• 12

  Appendices
  
  This is the last part of your dissertation that includes figures, tables, graphs and pie charts along with other statistical results. Each of the above is mentioned on a separate page. It may also include some interviews and observations as well as summary of surveys but this will not be counted in the aggregated word count of the research.