How to Write a Social Media Press Release
A press release has always been one of the major tools of communication between an organization and the media. However, with the passage of time, as internet has become more and more important, traditional styles of a press release have become less important. Instead of getting a lot of details in a press release, journalists now prefer concise information about an event through social media. Social media press releases are much more efficient and save a lot of hassle for the reporters.
Rather than having to invite the reporters and journalists to an event and manually handing over the press releases to them, you can now easily write press release and dispatch them online.
If you know how to write a traditional press release, a social media press release will not be a very difficult task for you as the basics of a press release remain the same.
Format of a social media press release should contain the following:
Headline
Secondary headline
Overview
Body
Facts
About
Multimedia links
Relevant links
Tags
Instructions
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1
Headline
Headline of a social media press release is always crucial in order to gain the attention of the journalists. The headline should be exactly what the press release is about. There is no need to have lengthy headlines. Just a keyword or two will work fine.
Some people use secondary headlines in their social media press releases; however, that is completely up to you. -
2
Facts
The body of your social media press release should contain all the facts about an event. You need to remember that journalists do not care too much about the format of a press release; however, irrelevant or incomplete information is going to be criticized. Five Ws (who, when, where, what, why) and one H (how) are extremely crucial terms in journalism. If you take into account the five Ws and one H, you are likely to cover all the necessary information about the event. -
3
Proofread
Having written the press release, you need to proofread your material to remove any errors. If the event is extremely important for your company and you want appropriate coverage, it is recommended that you hire the services of a professional editor. -
4
Distribution of a social media press release
Once you have completed a social media press release, you can distribute it through different means like email, fax, post etc. You can also share the press release on your website and social networking sites.
