How to Write a Third Tribe Sales Letter
Sales letters are important as they do several things at a time. But they can also prove to be a nightmare if they make no impact on the prospects and existing customers.
Writing a sales letter that is able to grab the reader’s attention is something almost anyone can do, but the one that can keep the customers engaged for a longer period of time is challenging.
Practically everything that can be sold—from stationery to laptops—is now sold directly by mail. Some companies do all their selling by mail, others develop leads for their salesmen and aid in various phases of their selling operations.
Like a good advertisement, a compelling sales letter must compel the reader’s attention by enthusiasm, vitality, originality, and a thorough understanding of the specific sales situation. Since, a sales letter, more than any other type of letter, has to overcome reader resistance, it must be keyed to the prospect’s needs, problems, and interests.
But what are the attributes of an attention-grabbing sales letter? You will hear professionals give you literally dozens of examples of a compelling letter that is able to squeeze money out of customers. But only a few can pinpoint what really works to win over prospects and maintain a long-lasting relationship with them.
Instructions
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1
Arouse interest
If the sales letter is not capable of arousing customer’s or prospect’s interest, then the letter is nothing more than a piece of paper. Remember that the purpose of sales letter is not just to make the customers feel happy about your products and services, but it is also designed to make him put his trust in you and the entire organisation. -
2
Create powerful headline
Headline is the most important part of your sales letter. If it makes no impact and fails to keep the readers engaged, and make them move on to the next line of the letter, your effort has gone down the drain. It is generally observed that if the reader does not pay attention to the headline or title, he usually skips through the entire letter in an effort to find the thing of his interest. So decorate the headline with one big benefit, at least. -
3
Begin the first paragraph with a striking statement
The first paragraph is the second most important part of your letter after the headline. If it mentions what the reader wants, then the whole purpose of your sales letter has been served—which is to make the reader put his trust in you or your service.
