How to Write an Opinion Piece in Your Newsletter
A newsletter is a bulletin which is periodically issued to the members of a society, an organization or a business. Societies also publish calendars and recipe lists, but newsletters are infinitely more popular, and can be an extremely effective tool for communicating with the concerned people. It is often noted that opinion pieces are rarely used in newsletters, which generally contain news and updates – however, if written professionally, an opinion piece in a newsletter can be extremely effective when it comes to persuading people to change their behaviour, and to educating them.
Apart from creating awareness in a society, you can also draw people into a healthy argument and debate through an effective opinion piece. While it might seem like a daunting task, writing an opinion piece for publication in a newsletter is a lot easier than most people think.
Instructions
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1
Come up with an idea
In order to write an opinion piece which is worthy of being published in your newsletter, you have to come up with a special idea which is related to the people of your community, or of interest to the target audience of the newsletter. For this purpose, you need to thoroughly assess the problems of your community, and see how things can be improved. You have to make a list of priorities and consider issues which need to be addressed on an urgent basis. At the same time, you also need to remember that writing is all about ideas and imagination.
An idea should be such that it gains the attention of your neighbours and other people in the community; e.g. it can be about the pros and/or cons of spraying chemicals in the area to counter bacteria, or even about the sewage which has been causing problems for the locality. -
2
Contact the publisher
Before you start writing your opinion piece, you should contact the publishers and see what kind of opinion pieces they are looking for. If you have an idea in your mind which you feel strongly about, you should try to convince the publishers to accept your opinion piece. Showing interest in writing regularly for the newsletter is also important. -
3
Writing style
The writing style is one of the most important things in an opinion piece - it is essential that it possess the ability to catch the attention of the readers. Through your writing, you should be able to arouse the interest of your readers. If the readers keenly await your next opinion piece, this is a sure sign that your content has made an impression on them. Only a highly skilled and polished writing style, paired with appropriate content, can draw readers in and leave them wanting to read more from the same author.
