Ideas to Advertise a Beauty Spa Business in London
The business of beauty spas is increasing day by day in London, as in today’s fast growing era, the trends of moving towards these places is getting much popularity among the people of the city. Being capital of United Kingdom, London is the busiest city, where you can find people from all walks of life. Beauty spa is a great source of relaxation for the residents of city in the leisure time, as it not only provides them with skin care, but also pampers their body giving a mental relaxation, removing all day fatigue. For marketing a new spa in London you need to adopt the following marketing plan.
Instructions
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1
Target Marketing
The most important thing before starting a marketing is to identify the target market. You should be clear about you target, what are your services and and what are the people who can visit you. What is target area. Once you know all these things, you will be able to devise a winning marketing plan for your beauty spa or salon.
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2
Define Budget
"Many a small thing has been made large by the right kind of advertising." is famous quote by Mark Twain, the pioneer in advertising. However, every marketing should be backed with continuous feed of money. If the feed of money is stopped you may go out of the market instantly. Therefore it is preferred to decide, how much budget you have for the marketing process. The Idea of the budget should be realistic instead if thinking competing with the already established brands that are getting income from their business. You are still in search of customers so you should be careful in defining budget.
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3
Make a Marketing Plan
It will include, how will you hit your target marketing so effectively that it make them visit your newly established beauty salon. There are multiple ways you can choose to hit your target including, printadvertisements, promotions, TV, or newspaper advertisements. However, you should choose the tool of marketing that make the information of your beauty salon accessible to maximum number of people.
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Print Advertisement
The first part of your marketing plan should include printing marketing material that include flayers, brochure, pamphlets and other small printing material. First of all write the material and get it publish by the publishing house available in London. Remember you should be very creative in writing your material because it is a fuel for your business. You can also hire an advertisement company that will write a material for you.
If you have chosen to write your marketing material, you still be in need of publishing house. Here is a list of some publishing houses in London.
(a) The Virtual Publishing House
(b) Swedenborg Society
(c) Arcadia Books Ltd
Once you have your written material in your hand, you will need to distribute it. It means you will have to contact professional distribution companies. Here is a list of few distribution companies that may help you in this matter.
(a) Leaflet Distributors
(b) ASA Distribution Leaflet Distributors
(c) JogPost Ltd.
If you want your material been written by advertising companies in London, you should contact the reputable advertising companies in London. They will write your marketing material. Some advertising agencies also provide distribution services. However, you can select you want to use it or not. Here are some advertising agencies in London. Advertisement agencies will also publish these ads in newspapers if you want to use this method of marketing. However, closely monitor your budget before using this method of marketing.
(a) McCann Erickson Ltd
(b) FK3
(c) Tequila
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Billboards and Signboards
This method of marketing is called outdoor advertisement. This method is relatively expenses but has more effect. You should define your budget keeping this method of advertisement in mind because this method attracts every age group and both genders. However, at this time, you will need outdoor advertising agencies because you cannot buy a suitable location at your own. Here is a list of outdoor advertising agencies in London that can help you in this matter.
(a) Cbs Outdoor
(b) Clear Channel Outdoor
(c) Roller Shutter Advertising
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Online Marketing
Social media is one of the most effective marketing tools nowadays. We have seen its effects in major political events of the World. Almost each brand has its fan page or account in major social media websites. It is better a option to use this method of marketing on regular basis and kepe updating your new promotions and packages. You can use the following social media to promote your beauty spa.
(a) Visit Facebook Website
(b) Visit Google+ Website
(c) Visit Twitter Website
(d) Visit Hi5 Website
(e) Visit Linkedin Website
