Marketing a Restaurant Business in London
Marketing is the key to success for any business. The importance of marketing is even greater when you are starting a new restaurant business in London because there are countless restaurants which offers all kinds of national and international cuisines. Only your marketing strategy and campaign can make your restaurant unique from others. Nowadays, with the infusion of new technology, marketing techniques has changed to wider extent. To make a winning marketing campaign, you should be aware of the proper tools to atract the maximum number of people. If you have started a new restaurant business, you should be more vigilant in the process of promotion. Here is a step by step guide for marketing a restaurant business in London which will help you promote your business more easily.
Instructions
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1
Target Market
First of all you need to know what is your target market. Who big is your circle of target market. You need to know the requirements of the area and things they are missing in already established restaurants.
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2
Check Competition
Once you are clear about your target market, you need to check what kind of cuisine is being served, and how many restaurants are working in the area that serves the same cuisine you have planned to serve. After collecting the figures, check what is missing in their services. It will help you start a best marketing campaign.
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3
Define your Budget
Now you need to check how much money you can put in for your marketing. The prior estimate of the cost will help you choose only best methods of marketing. You should not think of big methods of marketing like TV advertisments. A winning marketing can also be done with small ammount of budget but only you choose the best methods.
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4
Printed Marketing Material
Once you know your target market and its needs, you need to write a marketing material including pamphlets, flayers, brochure and leaflets Your marketing material should be well written and able to influence the potential customer to an extent that he or she must consider to visit your restaurant. You can write your marketing material on your own or you can hire an advertisment agency to write it for you.
Once you are sure that your marketing material is well written and ready to distribute, first you will have to publish it. Now, you will need a publishing house. There are many publishing home in London that can take your order. Do not forget to give fixed time to publishing house to avoid any unnecessary delays. Below is some publishing houses in London.
(a) The Virtual Publishing House
(b) Swedenborg Society
(c) Arcadia Books Ltd
Once you get your marketing material in hand after publishing, you will need a distribution company that distribute the marketing material. These companies make it sure that your marketing material should be reached to each home and related business. Here are some distribution companies in London.
(a) JB Sparks Arts
(b) The Leaflet Distribution
(c) ASA Distribution Leaflet Distributors
If you want to hire an advertising agency to write material for you, here are some advertising agencies in London that can help you.
(a) T4 Media Ltd
(a) Leagas Delaney Ltd
(a) Saatchi & Saatchi
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5
Billboards and Signboards
You should also use outdoor advertising material like billboards, signboards, standees, and other things. It is one of the most effective techniques because people always look around while walking or driving on the roads. The more attractive your billboard or signboard will be, the more customers will be attracted. You will have to hire an outdoor advertising company that will write this material for you.
(a) Build Ltd Outdoor Advertising
(b) Outdoor Media Centre
(c) Advertising Site Management Ltd
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6
Social Media
Nowadays, it has become necessary for any business to have its account or fan page in the social media. A business without social media representation will be considered half in the just few years. You should have a proper and well managed social media accounts where you should advertise your new deals and packages. You should following social medias to promote your business.
(a) Facebook
(b) Twitter
(c) Google+
(d) Hi5
(e) Linkedin
You can also check out our Step by Step How to Market Restaurant using Social Media in London to use social media for marketing.
