Rim CEO Denied Rumors about Blackberry
The top management of Research In Motion has finally broken its apparent vow of silence while defending the company’s recent position by saying that there is nothing wrong with how it exists now.
The company’s Chief Executive, Thorsten Heins, completely denied rumors that are circulating in the market about BlackBerry Smartphones that they are in a “death spiral”.
“This company is not ignoring the world out there, nor is it in a death spiral,” Heins told CBC.
In an interview, he said that the company is going through a tough time and is facing big challenges but he is quite confident that it would come out successfully from the transition it is going through.
“There’s nothing wrong with the company as it exists right now,” Heins said. “I’m not talking about the company as I, kind of, took it over six months ago. I’m talking about the company (in the) state it’s in right now.”
Heins also denied extraneous speculations about RIM’s future because the company somehow delayed the launch of its new phone operating system, BlackBerry 10. The reason for the delay is because of a devastating setback for the once-dominant Smartphone Company whose sales have been crumbling at a faster pace than expected.
Earlier this week, the company decided to delay BlackBerry 10 until 2013 and cut 5,000 jobs as well.
Although it is accepted that the market is unpredictable but the question that arises in most minds is whether Heins is putting up a false front of bravado to increase his employees morale, or if he is simply in complete denial about the current challenges and competition from other major tech giants such as Samsung and Apple.
According to ABI research Samsung and Apple took in 90 percent of profits generated from the overall global smartphone sales in the first three months of 2012.
And RIM’s decision that it would cut 5,000 jobs, or 30 percent of its employees, eventually gives an impression that the company could be in terminal decline.
