The 9 Core Rules of Facebook Marketing
With more than 800 million users and growing, Facebook is now become the most famous social network platform across the globe. It provides a great way to generate brand awareness and an awesome social networking tool for business. It has been found that an average user is connected to more than 80 community pages, groups, and events. This clearly indicates that Facebook is a perfect platform to promote your brand and connect with local consumers.
Creating a Facebook page is a great idea to fortify brand awareness and ultimately attract the potential customer. It allows you to share as much as information as you want. Thus, you will be able to spread your core brand message through your Facebook profile. However, creating a Facebook page requires some do’s and don’ts. This article will highlight the 9 core Facebook marketing rules to consider when you create your page.
Instructions
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1
Give It a Human Touch
The first and foremost thing you have to do is mention the team behind your Facebook Page. Anyone who likes your page, does not want to connect with your brand or logo, he/she wants to talk to you. All those pages are considered to be more engaging and active, whose admins allow having actual conversations with their fans.
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2
Create Fresh Content
It is highly recommended to publish original and fresh content on your page. It should be informative, entertaining or provide some useful information to educate your fans.
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3
Cultivate Engagement with 2-Way Dialogue
Try to engage yourself in your fan’s activities like their preferences, interests, and opinions.
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4
Create Enticing Calls To Action Consistently
Offer some discounts or specials to your clients to make them feel important for being your fan.
“Hey, I welcome you on my page. Thanks for showing your interest. I have something special for you.”
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5
Make Word of Mouth Advocacy Easy
All customers usually have a common psyche. They believe their friends and other customers more than they trust a brand. Provide opportunities to your fans to talk about your product.
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6
Encourage Fan-to-Fan Conversations
Create an environment that encourages peer-to-peer communication among your fans. Give credit to your top contributors.
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7
Focus on Smart Branding
Provide an exclusive content to your Facebook fans, and try to distinguish yourself from your competitor. This will help in gaining loyalty among your fans and ultimately give them a reason to come back for more.
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8
Be Deliberate and Manage Fan Expectations
The reason of your presence on Facebook should be matched with your overall company’s vision. In this way, you can better communicate with your ideal audience and will have better understanding of their expectations.
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9
Monitor, Measure & Track Your Activity
It is strongly advised to continuously monitor, measure and track your Facebook marketing progress.
